*Eunoia is the shortest word in the English language that contains all five vowels. It means beautiful thinking. This blog is a collection of just that, beautiful thinking from the worlds of art, advertising and culture.

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Gadget of the Week: Hövding, the invisible bike helmet

Androidpit.com:

Hövding is the invention of two Swedish design students: Anna Haupt and Terese Alstin. They wanted to make the classic bike helmet safe and stylish so they decided to develop a helmet that you would actually want to wear. 

Insight: People don’t want to wear bike helmets because they look nerdy. Many would dismiss this as a shallow thought (which is why so many bike helmets are not cool). These two designers understood it was a fashion statement. Though the price point is pretty high, combining airbag technology with bike helmet design is genius.

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