In May of this year, a group of South African designers came up with the idea of collecting 95 posters from around the world, honoring Mandela’s life. Over 700 posters were submitted from 70 different countries. This exquisite collection of posters reflects his life more viscerally than words could ever do.
Sofles - Limitless
This is part installation, part music video, part performance art. The exhibition was only up for a day. It’s mind blowing. Makes me want to go pick up a can of Krylon. I love raw, temporary art.
Kobe vs Messie: The Selfie Shootout
#LeoMessi challenges #KobeBryant to a selfies-taking-around-the-world competition.
Leo Messi has been making the TV rounds with his earlier spot for Samsung. Never get tired of him.
I asked Bart Cleveland: How do you build a nationally recognized agency when you’re in a small market?
This topic is near and dear to my heart, since I too, work in a small creative agency in a small market. Bart is the perfect living example of how to rise above demographics.
I have been asked this question many times. The reason given for the question was that I had worked at several agencies that went from anonymity to national prominence. People wanted to know the common denominator in all those situations.
Here is my answer.
1. It all begins at the top. If the owners and leaders of the agency are not driven to accomplish the goal of greatness, nothing anyone else does will make it happen. Simply put, if you are an owner practice what you preach. If you want great work, your contributions must be great. If you compromise, everyone working for you will as well.
2. Understand what you really do. Great agencies do not follow. They lead. They give clients what they need, not what they want. Great agencies are the brand navigator that helps clients successfully communicate regardless of the communication channel. Agencies that compromise this principle never make it to great.
3. Select clients with extreme care. Great clients give an agency the chance to be great. Bad clients sap energy, morale and optimism. Be willing to walk away from the bad ones. Better yet, walk away before they become clients. The former is much harder to accomplish.
4. Hire with extreme care. The number one disruptor of great work is the prima donna. These aren’t just people working in the creative department. Anyone anywhere in the agency can place himself or herself above the agency’s purpose. You must have team-oriented people who will look out for one another even to their own detriment. This begins with agency owners and leaders. No one is exempt.
5. Never forget why you do what you do. If every aspect of the work isn’t supporting the agency’s goal, you will fail. What we do isn’t easy. Great work takes more time than mediocre work. If you’re not willing to invest in quality don’t expect your client to do so.
6. Practice a “Yes” mantra. Most agencies never get past being small because they love the word “no.” Ban it from the agency. If no one is permitted to say no, they must try to deliver. And they will deliver. And they will believe. And not long after, you will be the one asked how to take a small agency to great heights.
Bart Cleveland, Founder of Job Propulsion Labs, Bart Cleveland Creative Development, and started Small Agency Diaries in Ad Age.
Hövding is the invention of two Swedish design students: Anna Haupt and Terese Alstin. They wanted to make the classic bike helmet safe and stylish so they decided to develop a helmet that you would actually want to wear.
Insight: People don’t want to wear bike helmets because they look nerdy. Many would dismiss this as a shallow thought (which is why so many bike helmets are not cool). These two designers understood it was a fashion statement. Though the price point is pretty high, combining airbag technology with bike helmet design is genius.
Forget the latest desktop printer from HP or Epson, what you need is a new miniature printing press designed by the traveling open source design studio Letterproeftuin out of the Netherlands.
Someone, get this Kickstarted. I must have one.
Barneys, the upscale downtown retailer in NYC, has been creating amazing window displays for as long as anyone can remember. Here’s a cool collaboration they did with Beyonce’s husband. (p.s. they’ll need a better narrative for their film if they want to win gold.)
Metal Potential. Gold.
As long as I can remember, department stores windows have captured Christmas magic more than any other media. Nice to see the tradition continue.
The campaign includes an unusual partnership with iFixit, the peer-edited repair manual, to publish repair guides for Patagonia clothing. Those who visit Patagonia on Black Friday can also get help fixing up an old Patagonia garment (a sneaky move, since store visits might also lead to buying new stuff).
Genius collaboration. I disagree with Ad Age’s “sneaky move” bit. Patagonia has proven itself to be a brand without ulterior motives.
Simple, beautiful idea. I think it’s a wonderful :45 or :60. Cut out right after the headphones come on and the music kicks in. (The 3-minute music video version is for the fans and to promote a new song.)
Metal Potential? Silver-Gold.
Hear what you want. Beats gets it.
The new advertisement, installed front and center at London’s Piccadilly Circus, uses “custom-built surveillance technology” to track incoming BA aircraft, prompting the screen to display a child pointing directly at the plane as it passes overhead.
Ogilvy does it again: Creating magic from a beautiful insight + relevant technology. Jealous.