Levi’s: “Live in Levi’s Just Don’t Bore Them”
Fun bit of content for the brand. The theme is refreshingly challenging. The scenes feel spontaneous and they’re cut perfectly to the music. The entire piece feels home made and a little gritty, which makes it perfectly Levi’s. The end animation sequence transposing the letters to turn Live into Levi’s is a tasty touch.
via: Hello You Creatives
KFC: “Great American Bites”
This spot shines through in the current wasteland of restaurant advertising in the US. Best thing done in this category since Chipotle came on the scene. Interesting that it was done by BBH London. I wonder if KFC thought American culture would be better captured from someone outside the States?
The spot doesn’t try to be authentic. It just is. It’s a well-crafted story of a father passing on the baton to his son somewhere in the Midwest. My favorite shot is the when the Dad lays his hand on his son’s chest. You can feel him saying, “Steady now.”
The food isn’t lost in the mix. It’s perfectly introduced at the end without fanfare. Legit from beginning to end.
I have never followed world current events closely. I don’t know if it’s because I feel that I’ll never catch up, or if it’s because there’s so much sadness in the world. The Big Picture does the news in a way that I can appreciate and understand it- in pictures. It gives enough information to keep me current, but not so much that I feel underwater by it.
Featured Artist: Kenji Toma
"I believe every person has a platform in which they express and convey their life."— Kenji Toma
Just discovered this photographer today going through my millions of emails from photographers. I delete most of them, but I was drawn to these. His sense of pattern, texture and light is exquisite. So is his approach to photography and life. I hope I get to work with him someday.
David Jablow is a multi-media artist. One of the more interesting things he’s done are series based on mid-20th century “doodle pads:” notepads printed with suggestive pictures of women in provocative poses. These relics were intended for bawdy scrawlings, but Jablow takes them to a new level ENTIRELY…
From objectifying to badassery. These are cool.
nbgn : Hi there ! I asked this on karenhurley's blog previously and I'm really keen on hearing what you have to share regarding your advice for interning at an ad agency! Thank you so much in advance (:
Happy to help. The biggest thing about having a successful internship is your mindset. Don’t assume that your path will be carved out for you. Ask to be in meetings. Ask to work on stuff. When you are in meetings, pay attention to the person that people seem to listen to the most. Typically, they talk the least. Seek that person out and ask if they will mentor you. Internships are as good as you make them. If you feel the onus is always on you to make things happen, you’ll be successful. Good luck!
We Are Shining: “Killing”
Ed Morris just made the shortlist for D&AD’s New Director award for this music video. The piece starts lightly but quickly becomes tense. You almost can’t bear to keep watching. There are many good shorts on this list. All worth watching.
I know this video debuted 2 months ago, but I am still mesmerized by it. So are 64,000 million other people. That’s how many views it’s had on YouTube to date. To give some context, last year, the Oscars garnered 43 million viewers.
This clearly hit a chord with people. Not because Sia wasn’t in it (though that’s on brand for Sia which makes her cooler), but because it’s unbridled energy. It could have gone provocative or creepy with the 11 year old wearing makeup and a wig.
Instead, this is less about the human form, and more about the spirit inside. She literally becomes the chandelier, swinging around with controlled abandonment. I’ve not paid much attention to music videos lately because they lack soul in most cases, but this one brims with it.