Building Tomorrow: #GiveUsYourTomorrow
Bare your beadhead, challenge your friends, and help Building Tomorrow build schools in East Africa. #giveusyourtomorrow #bare your bed head
Full disclosure- this campaign was done by Y&L. While I don’t normally post about our own work, this is A. Fun, and B. Worthy of your attention. George Srour, founder of Building Tomorrow believes that the best antidote for poverty is education. 6 years ago, he started BT to help build schools in rural Uganda, the youngest population in the world. Half of the population is under the age of 15.
What can you do? Challenge 4 of your friends on social media, to bare their bedhead on social media for 24 hours. When they do that, you pay up $2 for every friend who posts.
The Clinton Global Initiative has challenged us to help Building Tomorrow build 60 schools by 2016. By our account, we have 45 schools to go. It takes 35,000 Bedhead selfies to build a school.